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Marketing Principles and Practice: A Descriptive Study on Promotion Ideology and Training - Couverture souple

Akpan, Ezekiel Okon

 
9783659835261: Marketing Principles and Practice: A Descriptive Study on Promotion Ideology and Training
Couverture souple
ISBN 10 : 3659835269 ISBN 13 : 9783659835261
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, “Marketing: Principles and Practice”, attempts to analysed for correction.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, “Marketing: Principles and Practice”, attempts to analysed for correction.

Biographie de l'auteur

Dr, Ezekiel O. Akpan, N.C.E, B.Sc (Hons), Diploma (Mktg), M.Ed; Ph.D (Business Edu.); and Dr. Sunday J. A. Ekpo, N.C.E, P.G.D.M, B.Ed (Business Edu.), M.B.A (Marketing) and Ph.D (Entrepreneurial Studies) are seasoned Business Educators, Administrators and prolific writers who have taught at various levels of educational institutions in Nigeria.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659835269
ISBN 13 
9783659835261
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible