The International Issue of Standardization: Case Study: Zara - Couverture souple

Matrljan, Kim

 
9783659841835: The International Issue of Standardization: Case Study: Zara
Couverture souple
ISBN 10 : 3659841838 ISBN 13 : 9783659841835
Editeur : Scholars' Press, 2016

Synopsis

Market Research: The influence of perceived quality and satisfaction on the customer’s loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Market Research: The influence of perceived quality and satisfaction on the customer’s loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.

Biographie de l'auteur

Kim Matrljan is a marketing professional from Rijeka, Croatia currently living in London, UK. Holds both - BA Corporate Communications & MA International Marketing degrees from Italian and English universities and is interested in all related to digital and innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2016
Langue
anglais
ISBN 10 
3659841838
ISBN 13 
9783659841835
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
non disponible