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Gamification to Drive Decision-Making in Tourism: Potential Implementations for Kayak.com - Couverture souple

Terragni, Francesco

 
9783659843907: Gamification to Drive Decision-Making in Tourism: Potential Implementations for Kayak.com
Couverture souple
ISBN 10 : 3659843903 ISBN 13 : 9783659843907
Editeur : Scholars' Press, 2016

Synopsis

Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In the field tourism this is even more difficult because of the intangible nature of the product and the complex set of interactions between the industry players. Gamification is an technique that online companies have massively started to use in order to drive the decisions that tourists make before, during, and after the consumption of a service. This script breaks down the decision making process into separate phases and describes with concrete examples the best methods to influence buyers at every stage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In the field tourism this is even more difficult because of the intangible nature of the product and the complex set of interactions between the industry players. Gamification is an technique that online companies have massively started to use in order to drive the decisions that tourists make before, during, and after the consumption of a service. This script breaks down the decision making process into separate phases and describes with concrete examples the best methods to influence buyers at every stage.

Biographie de l'auteur

Francesco started getting passionate about the online world in his early 20's, when he focused on Online Marketing Techniques and Decision-Making process. He is currently working on several in-field online projects.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2016
Langue
anglais
ISBN 10 
3659843903
ISBN 13 
9783659843907
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
non disponible