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A Successful Internationalization Process - The Case of Iberdrola - Couverture souple

Quesada Orihuela, Fracisco

 
9783659845727: A Successful Internationalization Process - The Case of Iberdrola
Couverture souple
ISBN 10 : 3659845728 ISBN 13 : 9783659845727
Editeur : Scholars' Press, 2017

Synopsis

The rapid growth of international business over last decades due to a globalization process on the industries and markets has led firms to a context of global competition where companies from around the world are competing on worldwide markets with global needs. Thus, an abundant amount of publications on the subject have arisen recently. This book examines the impact of an internationalization process on a specific company, the Spain-based energy producer and supplier Iberdrola, S.A. This study also analyzes the management process implemented in one specific case of acquisition, the acquisition of Scottish Power conducted by Iberdrola. Thus, this paper is focused on acquisitions as market entry mode and tries to study the best practices that lead to a successful integration process between the acquirer and acquired company.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The rapid growth of international business over last decades due to a globalization process on the industries and markets has led firms to a context of global competition where companies from around the world are competing on worldwide markets with global needs. Thus, an abundant amount of publications on the subject have arisen recently. This book examines the impact of an internationalization process on a specific company, the Spain-based energy producer and supplier Iberdrola, S.A. This study also analyzes the management process implemented in one specific case of acquisition, the acquisition of Scottish Power conducted by Iberdrola. Thus, this paper is focused on acquisitions as market entry mode and tries to study the best practices that lead to a successful integration process between the acquirer and acquired company.

Biographie de l'auteur

Francisco Quesada studied International Business in Spain and the UK.He is developing his professional career in the international business field, managing the internationalization process of some Spanish firms, mainly in the food and FMCG industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2017
Langue
anglais
ISBN 10 
3659845728
ISBN 13 
9783659845727
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible