Graphic Encoding Choices in Development Communication: Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration - Couverture souple

Ebigbagha, Sylvester

 
9783659850981: Graphic Encoding Choices in Development Communication: Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration
Couverture souple
ISBN 10 : 3659850985 ISBN 13 : 9783659850981
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Effective graphic messages/communication is a product of mediation of the graphic encoder between the source ideas and target audience information needs. The mediation results in the generation of appropriate stimulus conditions that effectively communicate with target audience and facilitate the rapid adoption/utilization of development ideas. 173 The above is enabled in a participatory, two-way, circular communication system, whereby activities are based on research evidence, existing conceptual framework (behavioural change theories, for example), and integrated planning. Moreover, it is important that the graphic encoder be involved in all the stages of the media production process. But where this is not possible because of logistics, then the areas of clarification with requesting agency, topic study, pre-testing and evaluation are indispensable. These are pivotal points for the graphic encoder to intervene and collaborate with other members of the media team. The graphic encoder also needs to actively participate in the decision-making processes about the determination of messages and media production plans as well as educate members of the media team.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Effective graphic messages/communication is a product of mediation of the graphic encoder between the source ideas and target audience information needs. The mediation results in the generation of appropriate stimulus conditions that effectively communicate with target audience and facilitate the rapid adoption/utilization of development ideas. 173 The above is enabled in a participatory, two-way, circular communication system, whereby activities are based on research evidence, existing conceptual framework (behavioural change theories, for example), and integrated planning. Moreover, it is important that the graphic encoder be involved in all the stages of the media production process. But where this is not possible because of logistics, then the areas of clarification with requesting agency, topic study, pre-testing and evaluation are indispensable. These are pivotal points for the graphic encoder to intervene and collaborate with other members of the media team. The graphic encoder also needs to actively participate in the decision-making processes about the determination of messages and media production plans as well as educate members of the media team.

Biographie de l'auteur

Ebigbagha Zifegha Sylvester is an artist/graphic designer. As a designer, he focuses on developing effective graphic communication system for prevalent non-literate target audience. As artist,his interest is developing materials, methods and creativity oriented towards resolving uncertainties in practice and theory. His works are widely published.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659850985
ISBN 13 
9783659850981
Reliure
Broché
Nombre de pages
204
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne