Personality Trait Effect on Brand Loyalty: An Empirical Research in Rajasthan - Couverture souple

Sharma, Naveen

 
9783659857515: Personality Trait Effect on Brand Loyalty: An Empirical Research in Rajasthan
Couverture souple
ISBN 10 : 3659857513 ISBN 13 : 9783659857515
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Personality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers’ behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Personality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers’ behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.

Biographie de l'auteur

Dr. Naveen Sharma [Ph.D, MBA, M.Com, NET, JRF, SET, PGDCAA, B.Com] is Assistant Professor in Department of Management, Government Engineering College Bikaner. He has Authored more than fifty research papers in National and International Journals of repute and also has eighty+ research paper presentations in National and International conferences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659857513
ISBN 13 
9783659857515
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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