Consumer Perception Towards Advertisement Related To Cosmetic Goods: A comparative study of working and non-working women in Punjab - Couverture souple

Mahajan, Rajesh Kumar

 
9783659860294: Consumer Perception Towards Advertisement Related To Cosmetic Goods: A comparative study of working and non-working women in Punjab
Couverture souple
ISBN 10 : 3659860298 ISBN 13 : 9783659860294
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer’s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.

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Présentation de l'éditeur

Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer’s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.

Biographie de l'auteur

Dr. Rajesh Kumar Mahajan, distinguished academicians, is currently working as a principal J.C.D.A.V. College, Punjab, India. He has worked as an eminent professor in Accounting and Finance for more than 20 years. To his credit, he has more than 30 research publications published about 10 books in Commerce and supervised a number of research scholar

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659860298
ISBN 13 
9783659860294
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
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