Articles liés à How can internet create value for luxury brands?

How can internet create value for luxury brands? - Couverture souple

Le Gall, Yvon

 
9783659871931: How can internet create value for luxury brands?
Couverture souple
ISBN 10 : 3659871931 ISBN 13 : 9783659871931
Editeur : LAP LAMBERT Academic Publishing, 2019

Synopsis

During years, the distribution model of the luxury brands was pretty simple: there was some brand shops in the major cities such as Paris, Londres and New-york and the rest of the world was covered by resellers. Targeted customers were high-income local people and wealthy customers fascinated by occidental luxury brands. Today, internet impacts this model by making a wide range of information available for an equally wide range of potential customers. Based on economical statistics and interviews, this study will find out who the internet customers are and what products are eligible for on-line sales.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2019
Langue
anglais
ISBN 10 
3659871931
ISBN 13 
9783659871931
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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