Sustainable Management of Purchase Intention Use Statistical Analysis - Couverture souple

Ren, Gui; Huang, Yaun-Haur; Honda, Hiroshi

 
9783659872792: Sustainable Management of Purchase Intention Use Statistical Analysis
Couverture souple
ISBN 10 : 3659872792 ISBN 13 : 9783659872792
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

This book was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well. Based on our research, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention, which have demonstrated a great impact from the awareness of sustainability development in e-commerce companies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well. Based on our research, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention, which have demonstrated a great impact from the awareness of sustainability development in e-commerce companies.

Biographie de l'auteur

Gui Ren holds a doctor degree in the business. Currently, she is teaching in San Jose City College with various interests in IT, statistical data analysis, big data, SPSS, Amos, program of R and Python.Hiroshi Honda holds a PhD and MBA, was a visiting scholar at UC Berkeley, has taught business, bioengineering,and bioinformatics at universities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3659872792
ISBN 13 
9783659872792
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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