Why and how Chinese postgraduates choose to study a British programme? - Couverture souple

Zhao, Yihan

 
9783659877568: Why and how Chinese postgraduates choose to study a British programme?
Couverture souple
ISBN 10 : 3659877565 ISBN 13 : 9783659877568
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market – ‘how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme’. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market – ‘how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme’. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.

Biographie de l'auteur

I am a lecturer in Marketing at Alliance Manchester Business School of the University of Manchester. I am a member of the Digital Marketing Association and a fellow of the Higher Education Academy. Before I joined the AMBS, I was a lecturer in marketing at Salford Business School of the University of Salford.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659877565
ISBN 13 
9783659877568
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible