Strategy to Customer Loyalty: Building CSR & Service Quality - Couverture souple

Ahmed, Ammar ; Malik, Muhammad Shaukat

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ISBN 10 : 365988734X ISBN 13 : 9783659887345

Editeur : LAP LAMBERT Academic Publishing, 2016

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In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2016
Langue: anglais
ISBN 10: 365988734X
ISBN 13: 9783659887345
Reliure: Broch�
Nombre de pages: 172
Coordonn�es du fabricant: non disponible
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Strategy to Customer Loyalty: Building CSR & Service Quality

Ammar Ahmed

Edit� par LAP LAMBERT Academic Publishing Mai 2016, 2016

ISBN 10 : 365988734X ISBN 13 : 9783659887345

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty. 172 pp. Englisch. N� de r�f. du vendeur 9783659887345

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ammar Ahmed|Muhammad Shaukat Malik

Edit� par LAP LAMBERT Academic Publishing, 2016

ISBN 10 : 365988734X ISBN 13 : 9783659887345

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahmed AmmarAmmar Ahmed,M.Com MSBAStudying PhD Management Sciences at Northern University Malaysia. Work as Sales Manager/Business Educationist/Research Scholar, Pakistan.In today s business climate the only way to grow is to off. N� de r�f. du vendeur 158963383

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ahmed, Ammar; Malik, Muhammad Shaukat

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ahmed, Ammar; Malik, Muhammad Shaukat

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ahmed, Ammar; Malik, Muhammad Shaukat

Edit� par LAP LAMBERT Academic Publishing, 2016

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ammar Ahmed (u. a.)

Edit� par LAP LAMBERT Academic Publishing, 2016

ISBN 10 : 365988734X ISBN 13 : 9783659887345

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Strategy to Customer Loyalty: Building CSR & Service Quality

Ammar Ahmed

Edit� par LAP LAMBERT Academic Publishing Mai 2016, 2016

ISBN 10 : 365988734X ISBN 13 : 9783659887345

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 172 pp. Englisch. N� de r�f. du vendeur 9783659887345

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Strategy to Customer Loyalty: Building CSR & Service Quality

Muhammad Shaukat Malik

Edit� par LAP LAMBERT Academic Publishing, 2016

ISBN 10 : 365988734X ISBN 13 : 9783659887345

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty. N� de r�f. du vendeur 9783659887345

Contacter le vendeur