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Public Health Communication Works Well When You Plan: Health Communication Strategies - Couverture souple

Ayaaba, Esther; Ni, Chunhui

 
9783659904776: Public Health Communication Works Well When You Plan: Health Communication Strategies
Couverture souple
ISBN 10 : 3659904775 ISBN 13 : 9783659904776
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g., television, radio, billboards) Small media (e.g., brochures, posters) Social media (e.g., Facebook©, Twitter©, web logs) Interpersonal communication (e.g., one-on-one or group education) Drawing on concepts from social marketing, a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.

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Présentation de l'éditeur

Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g., television, radio, billboards) Small media (e.g., brochures, posters) Social media (e.g., Facebook©, Twitter©, web logs) Interpersonal communication (e.g., one-on-one or group education) Drawing on concepts from social marketing, a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.

Biographie de l'auteur

Esther Ayaaba and Ni ChunhuiDepartment of Occupational Medicine and Environmental Health Nanjing Medical University, School of Public HealthCollege Of International Education818 Tianyuan Roard , Nanjing Jiangsu P. R. China, 211166

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659904775
ISBN 13 
9783659904776
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
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