Towards Achieving CSR Global Standards in the 21st Century: Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives - Couverture souple

Mohd Hasan, Nurul Ain

 
9783659904820: Towards Achieving CSR Global Standards in the 21st Century: Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives
Couverture souple
ISBN 10 : 3659904821 ISBN 13 : 9783659904820
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659904821
ISBN 13 
9783659904820
Reliure
Broché
Nombre de pages
356
Coordonnées du fabricant
non disponible
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