Mobile Game Marketing and Consumer Behaviour: Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value - Couverture souple

Caiulo, Federico

 
9783659907135: Mobile Game Marketing and Consumer Behaviour: Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value
Couverture souple
ISBN 10 : 3659907138 ISBN 13 : 9783659907135
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tablets' penetration is stimulating market growth. Another factor favouring growth is the exponential diffusion of free-to-play games effectively transforming the mobile gaming market from a product into a service industry. This books wants to convey to the reader that companies in the industry need to adapt to the market's rapid transformations by quickly converting their business model as to include consumer analysis and big data analytics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tablets' penetration is stimulating market growth. Another factor favouring growth is the exponential diffusion of free-to-play games effectively transforming the mobile gaming market from a product into a service industry. This books wants to convey to the reader that companies in the industry need to adapt to the market's rapid transformations by quickly converting their business model as to include consumer analysis and big data analytics.

Biographie de l'auteur

Federico Caiulo is a diligent and objective driven marketing specialist with years of experience in digital entertainment. More about the author:· Business graduate with a master in Digital Economics and Entrepreneurship.· Working full time for a video games publisher.· IBoard Advisor for ICT startups.· Loves running and gaming.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659907138
ISBN 13 
9783659907135
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
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