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Synopsis
The financial services industry has gone through dramatic changes over the past few years. Recent economic changes have had a significant impact on the retail banking industry. Consumers reduce their trust in financial services industry and became more sophisticated in their choice. New forms of technology have created a highly competitive market and financial service organizations put more emphasis on identifying the profitable segments and then targeting their marketing strategies to reach the selected segments. In this respect, the research explores a young customer segment, which appears to have grown over the last ten years. Moreover, the young customers segment provides excellent opportunities for financial institutions, with many banks seeking to acquire customers at an early age to retain them over time. The research study examines the nature of the buyer behavior of international students. It identifies recent changes in consumer behavior, explores young consumers’ perceptions and attitudes towards HSBC, and defines the main criteria used in international students’ bank selection.
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À propos de l'auteur
Galina Mayuchaya was appointed as Business Development Executive at TMX Group in 2013. She holds MBA degree, Master’s in Global Management & Marketing and degree in World Economics. Galina is passionate about art, psychology and she is deeply motivated by helping and coaching people, as well as collaborating with charitable and social enterprises.
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Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
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Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur DB-9783659910869
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Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock. N° de réf. du vendeur __3659910864
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ISBN 10 : 3659910864
ISBN 13 : 9783659910869
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 48746533
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Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
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Vendeur : Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. Neuware -The financial services industry has gone through dramatic changes over the past few years. Recent economic changes have had a significant impact on the retail banking industry. Consumers reduce their trust in financial services industry and became more sophisticated in their choice. New forms of technology have created a highly competitive market and financial service organizations put more emphasis on identifying the profitable segments and then targeting their marketing strategies to reach the selected segments. In this respect, the research explores a young customer segment, which appears to have grown over the last ten years. Moreover, the young customers segment provides excellent opportunities for financial institutions, with many banks seeking to acquire customers at an early age to retain them over time. The research study examines the nature of the buyer behavior of international students. It identifies recent changes in consumer behavior, explores young consumers' perceptions and attitudes towards HSBC, and defines the main criteria used in international students' bank selection. 76 pp. Englisch. N° de réf. du vendeur 9783659910869
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Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The financial services industry has gone through dramatic changes over the past few years. Recent economic changes have had a significant impact on the retail banking industry. Consumers reduce their trust in financial services industry and became more sophisticated in their choice. New forms of technology have created a highly competitive market and financial service organizations put more emphasis on identifying the profitable segments and then targeting their marketing strategies to reach the selected segments. In this respect, the research explores a young customer segment, which appears to have grown over the last ten years. Moreover, the young customers segment provides excellent opportunities for financial institutions, with many banks seeking to acquire customers at an early age to retain them over time. The research study examines the nature of the buyer behavior of international students. It identifies recent changes in consumer behavior, explores young consumers' perceptions and attitudes towards HSBC, and defines the main criteria used in international students' bank selection. 76 pp. Englisch. N° de réf. du vendeur 9783659910869
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EUR 35,90
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Image fournie par le vendeur
Brand Image influence on customer behavior in UK Commercial Banks
Edité par
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10 : 3659910864
ISBN 13 : 9783659910869
Neuf
Taschenbuch
Vendeur : Wegmann1855, Zwiesel, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -The financial services industry has gone through dramatic changes over the past few years. Recent economic changes have had a significant impact on the retail banking industry. Consumers reduce their trust in financial services industry and became more sophisticated in their choice. New forms of technology have created a highly competitive market and financial service organizations put more emphasis on identifying the profitable segments and then targeting their marketing strategies to reach the selected segments. In this respect, the research explores a young customer segment, which appears to have grown over the last ten years. Moreover, the young customers segment provides excellent opportunities for financial institutions, with many banks seeking to acquire customers at an early age to retain them over time. The research study examines the nature of the buyer behavior of international students. It identifies recent changes in consumer behavior, explores young consumers¿ perceptions and attitudes towards HSBC, and defines the main criteria used in international students¿ bank selection. N° de réf. du vendeur 9783659910869
Acheter neuf
EUR 35,90
Expédition à EUR 25,95
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)