Customer Relationship Management in Modern Trade Retail Outlets: An Empirical Study - Couverture souple

Mittal, Rishu

 
9783659911316: Customer Relationship Management in Modern Trade Retail Outlets: An Empirical Study
Couverture souple
ISBN 10 : 3659911313 ISBN 13 : 9783659911316
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Indian retail industry is witnessing an unprecedented growth and the major contributor to this growth is the growth in a modern trade industry, which is expected to increase almost by six times from current 27 billion USD to 220 billion USD in 2020. The role of Customer Relationship Management(CRM) is of utmost importance in almost every industry and is not just restricted to mapping acquiring and retention of customers, rather business leaders is demanding much more from their CRM strategies which includes competitive advantage too. Keeping the importance of CRM in mind, the present study deals with investigating a CRM idea and examine its approach regarding one specific business field – modern trade industry. This book can be useful to you if you are keen to unveil the importance of CRM and can act as a base for future research in the area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Indian retail industry is witnessing an unprecedented growth and the major contributor to this growth is the growth in a modern trade industry, which is expected to increase almost by six times from current 27 billion USD to 220 billion USD in 2020. The role of Customer Relationship Management(CRM) is of utmost importance in almost every industry and is not just restricted to mapping acquiring and retention of customers, rather business leaders is demanding much more from their CRM strategies which includes competitive advantage too. Keeping the importance of CRM in mind, the present study deals with investigating a CRM idea and examine its approach regarding one specific business field – modern trade industry. This book can be useful to you if you are keen to unveil the importance of CRM and can act as a base for future research in the area.

Biographie de l'auteur

Mr. Rishu Mittal has an MBA and B. Tech degree. His keen area of research is customer relationship management and he has authored research papers in other international journals as well and presented his work at various reputed institutions across India. He had won Best marketing student trophy at Amity Business School, Noida, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659911313
ISBN 13 
9783659911316
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
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