Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan - Couverture souple

Sood, Tulika

 
9783659923425: Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan
Couverture souple
ISBN 10 : 3659923427 ISBN 13 : 9783659923425
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

The book explores the relationship between perceived service quality, perceived value and customer satisfaction for Life Insurance services in Rajasthan. Service marketers have realized over past few years that poor quality places a firm at a competitive disadvantage. The study aims at evaluating the quality of insurance services of LIC and HDFC LIFE in Rajasthan using customers’ assessment, so as to come out with effective strategies that will offer best value to the customers, profitability to the insurance companies; and overall boost the demand for life insurance in Rajasthan. So the Life Insurance industry in order to survive has to satisfy the customer solely for which, the researcher’s objective in the study is to evaluate those dimension of service quality and Customer Perceived value that impact satisfaction and relationship with satisfaction, in order to devise priorities for improvement. The study is immensely significant in various ways to Business/marketing practitioners, policy makers and stakeholders as the insurance industry forms a major component of an economy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The book explores the relationship between perceived service quality, perceived value and customer satisfaction for Life Insurance services in Rajasthan. Service marketers have realized over past few years that poor quality places a firm at a competitive disadvantage. The study aims at evaluating the quality of insurance services of LIC and HDFC LIFE in Rajasthan using customers’ assessment, so as to come out with effective strategies that will offer best value to the customers, profitability to the insurance companies; and overall boost the demand for life insurance in Rajasthan. So the Life Insurance industry in order to survive has to satisfy the customer solely for which, the researcher’s objective in the study is to evaluate those dimension of service quality and Customer Perceived value that impact satisfaction and relationship with satisfaction, in order to devise priorities for improvement. The study is immensely significant in various ways to Business/marketing practitioners, policy makers and stakeholders as the insurance industry forms a major component of an economy.

Biographie de l'auteur

Author has 9.7 years of Rich Experience in Industry, Academics and Research and an effective communicator.Presently working with JECRC University, Jaipur as Assistant Professor -School of Business & Management.Specialized in Service Marketing having interest in Service quality.Published Paper in many national and international journals and books.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659923427
ISBN 13 
9783659923425
Reliure
Broché
Nombre de pages
284
Coordonnées du fabricant
non disponible
Personne responsable
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