IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT: Investigation with reference to Social Media Marketing - Couverture souple

Dineshkarthik, A; Raman, L R Siva

 
9783659925085: IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT: Investigation with reference to Social Media Marketing
Couverture souple
ISBN 10 : 365992508X ISBN 13 : 9783659925085
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

User-generated content (also known as or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on Tik Tok or praise-filled posts on Instagram. Your customers are usually the most prominent cohort you’ll look to gain from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. The advent of the digital age has transformed the way individuals interact, communicate, and make purchasing decisions. Social media, as a pivotal component of this digital landscape, has redefined the dynamics of consumer engagement, offering a platform where users actively create and share content. In this context, user-generated content has emerged as a powerful and influential force shaping the digital marketplace. This research seeks to unravel the intricate relationship between and two fundamental aspects of consumer behavior: trust and purchase intentions.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
365992508X
ISBN 13 
9783659925085
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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