Advertising: Approaching the Right Market & Its Practical Application - Couverture souple

Bolanos Melgar, Leandro M.

 
9783659931666: Advertising: Approaching the Right Market & Its Practical Application
Couverture souple
ISBN 10 : 3659931667 ISBN 13 : 9783659931666
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Over the last few years, the consumption market has been changing as it never has. The market is more diverse now and advertisers are in need of finding new approaches to reach out an always changing market. This book contemplates two chapters. The first chapter contains theoretical information and real life scenarios showing trends that final customers are nowadays adapting to their lives. The second chapter presents a study concerning market selection and target approach in a diverse scenario. This book will help as a useful source to understand the market and its development through time and should be specially useful to professionals in Advertising, Communications, Marketing, Research, or any related field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Leandro Mateo Bolaños Melgar, B.Sc.,B.A., studied Business Administration and Psychology in Erskine College with two publications in international journals as undergraduate. Main subjects: Research, Marketing, Advertising, Business/Data Analysis. Nationality: Peru. Philippians 4:13.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659931667
ISBN 13 
9783659931666
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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