Advertising Effectiveness Of Straight Versus Dramatic Ads - Couverture souple

Banerjee, Pousali; Mukherjee, Indrani

 
9783659933226: Advertising Effectiveness Of Straight Versus Dramatic Ads
Couverture souple
ISBN 10 : 3659933228 ISBN 13 : 9783659933226
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

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Présentation de l'éditeur

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

Biographie de l'auteur

M.sc in Applied Psychology from Rajabazar Science College(INDIA). I like challenging responsibilities where I would get the opportunity to explore my knowledge & skills while being resourceful, innovative & flexible.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659933228
ISBN 13 
9783659933226
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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