Consumer Behavior Research - Cases Methods and Practices - Couverture souple

Datta, Dhananjoy

 
9783659935640: Consumer Behavior Research - Cases Methods and Practices
Couverture souple
ISBN 10 : 3659935646 ISBN 13 : 9783659935640
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer’s Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer’s Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

Biographie de l'auteur

Dr.Dhananjoy Datta did his M.A in Economics from Jiwaji University,Gwalior,M.P, India. He did Small Industries Management Program and Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata,W.B,India. He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura,India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659935646
ISBN 13 
9783659935640
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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