Consumer Behaviour on Consumer Durables (A Case of Mat Industry) - Couverture souple

Bag, Sudin

 
9783659938023: Consumer Behaviour on Consumer Durables (A Case of Mat Industry)
Couverture souple
ISBN 10 : 3659938025 ISBN 13 : 9783659938023
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Consumer behaviour is the study that explains and predicts how consumers buy. Consumers are unique and their behaviour is different. Consumer behaviour commonly passes through three distinct stages namely, pre-purchase, purchase and post purchase behaviour. Out of these three important stages, pre-purchase behaviour is very crucial to frame effective marketing strategies for both rural as well as urban markets. Hence, the study entitled “consumer behaviour on consumer durable: a case of mat industry” has done with the broad objective to assess the pre-purchase behaviour of rural consumers and to identify the factors influencing their purchase decisions. There is a good number of text books and studies available in the subject of consumer behaviour in Indian context but the literature exclusively meant on consumer behaviour on consumer durable, especially in the context of mat industry is very limited. The study tries to minimize this gap to some extent. It focuses on the consumer behaviour towards consumer durable with special reference to the product mat and lays stress on the pre-purchase behaviour of rural consumer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Consumer behaviour is the study that explains and predicts how consumers buy. Consumers are unique and their behaviour is different. Consumer behaviour commonly passes through three distinct stages namely, pre-purchase, purchase and post purchase behaviour. Out of these three important stages, pre-purchase behaviour is very crucial to frame effective marketing strategies for both rural as well as urban markets. Hence, the study entitled “consumer behaviour on consumer durable: a case of mat industry” has done with the broad objective to assess the pre-purchase behaviour of rural consumers and to identify the factors influencing their purchase decisions. There is a good number of text books and studies available in the subject of consumer behaviour in Indian context but the literature exclusively meant on consumer behaviour on consumer durable, especially in the context of mat industry is very limited. The study tries to minimize this gap to some extent. It focuses on the consumer behaviour towards consumer durable with special reference to the product mat and lays stress on the pre-purchase behaviour of rural consumer.

Biographie de l'auteur

Dr. Sudin Bag ( M.Com, M.B.M, NET, SET, Ph.D), is an Assistant Professor at the Department of Business Administration,Vidyasagar University West Bengal, India. His research is in the area of Marketing and presently focuses on Behavioural Science. He has many publication in International and National journals. He has organised several seminar.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659938025
ISBN 13 
9783659938023
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
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