Articles liés à Competitive Convergence in Grocery Retailing

Competitive Convergence in Grocery Retailing - Couverture souple

Bellini, Silvia; Cardinali, Maria Grazia

 
9783659941375: Competitive Convergence in Grocery Retailing
Couverture souple
ISBN 10 : 3659941379 ISBN 13 : 9783659941375
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

The new economic scenario and the fundamental shifts in consumer needs have generated significant changes on the retail food landscape. Grocery retailers are developing new store formats aimed to capture the competitor’s customers and expand their target market. Discounters are improving the quality of the services to compete with the supermarkets, while supermarkets and hypermarkets are developing lower pricing policies to compete with discounters. New “hybrid” formats are emerging as a consequence of the “trading up” and “trading down” policies. These trends suggest that the patterns of competition among store formats are more complex than in the past. Convergence affects retail patronage, since consumers are changing the way to use various grocery retail formats to satisfy their needs. The book provides grocery retailers a specific knowledge of the attributes that consumers consider to be most important when making grocery store choice and suggests retailers which levers they should manage in order to be perceived differentiated from competitors and achieve a sustainable competitive advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The new economic scenario and the fundamental shifts in consumer needs have generated significant changes on the retail food landscape. Grocery retailers are developing new store formats aimed to capture the competitor’s customers and expand their target market. Discounters are improving the quality of the services to compete with the supermarkets, while supermarkets and hypermarkets are developing lower pricing policies to compete with discounters. New “hybrid” formats are emerging as a consequence of the “trading up” and “trading down” policies. These trends suggest that the patterns of competition among store formats are more complex than in the past. Convergence affects retail patronage, since consumers are changing the way to use various grocery retail formats to satisfy their needs. The book provides grocery retailers a specific knowledge of the attributes that consumers consider to be most important when making grocery store choice and suggests retailers which levers they should manage in order to be perceived differentiated from competitors and achieve a sustainable competitive advantage.

Biographie de l'auteur

Silvia Bellini is a Researcher of Marketing in the Department of Economics at the University of Parma. She is specialized in retailing and channel relationships. Maria Grazia Cardinali is an Associate Professor of Marketing in the Department of Economics at the University of Parma. She is specialized in retail marketing and shopping behavior.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659941379
ISBN 13 
9783659941375
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
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