Synopsis
Cobranding: A Marketing Marriage, Today’s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Deepak Mishra, MBA in International Business and Global Marketing Strategy from Cardiff University, Wales, UK, with a course from Oxford University related to Human perception in corporate world, worked for USIEF as pan India Marketing Manager, under US Dept. of State, and presently associated with Manuscriptedit.com of Reseapro Scientific Services
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Cobranding: A Marketing Marriage
Edité par
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit. 116 pp. Englisch. N° de réf. du vendeur 9783659950858
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Cobranding: A Marketing Marriage
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LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mishra DeepakDeepak Mishra, MBA in International Business and Global Marketing Strategy from Cardiff University, Wales, UK, with a course from Oxford University related to Human perception in corporate world, worked for USIEF as pan . N° de réf. du vendeur 158963941
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Cobranding: A Marketing Marriage: Principles , Concepts & Analysis
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LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
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Paperback. Etat : Brand New. 116 pages. 8.66x5.91x0.27 inches. In Stock. N° de réf. du vendeur 3659950858
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Cobranding: A Marketing Marriage
Edité par
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -Cobranding: A Marketing Marriage, Today¿s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch. N° de réf. du vendeur 9783659950858
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Cobranding: A Marketing Marriage : Principles , Concepts & Analysis
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit. N° de réf. du vendeur 9783659950858
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Cobranding: A Marketing Marriage | Principles , Concepts & Analysis
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
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Taschenbuch. Etat : Neu. Cobranding: A Marketing Marriage | Principles , Concepts & Analysis | Deepak Mishra | Taschenbuch | 116 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659950858 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 103010124
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Cobranding: A Marketing Marriage: Principles , Concepts & Analysis
Edité par
LAP LAMBERT Academic Publishing, 2016
ISBN 10 : 3659950858
ISBN 13 : 9783659950858
Neuf
paperback
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