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Direction of Online Retailing: In the context of United Arab Emirates - Couverture souple

Chopra, Ashok

 
9783659952173: Direction of Online Retailing: In the context of United Arab Emirates
Couverture souple
ISBN 10 : 3659952176 ISBN 13 : 9783659952173
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Global revenues in 2013 from Online retail sales has crossed the $1 Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this book is to examine the scope & future of online retailing in U.A.E. To get accurate results, the main objective of this research was divided into very specific contexts which explored the concepts of online retailing in U.A.E. First was to find out the current attitude of the population towards online shopping in U.A.E based web stores. Then, it was vital to identify which category of products this population would be most interested in. The research also mandated understanding what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. This book analyzes the above factors and provides recommendations to further boost E-Retail in UAE; concluding that it is high time for UAE marketers to gear their infrastructure, sales and customer service initiatives towards E Retailing. Go through the book to find the exciting journey of E-Retailing efforts and its result to take UAE forward to a future retailing format.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Global revenues in 2013 from Online retail sales has crossed the $1 Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this book is to examine the scope & future of online retailing in U.A.E. To get accurate results, the main objective of this research was divided into very specific contexts which explored the concepts of online retailing in U.A.E. First was to find out the current attitude of the population towards online shopping in U.A.E based web stores. Then, it was vital to identify which category of products this population would be most interested in. The research also mandated understanding what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. This book analyzes the above factors and provides recommendations to further boost E-Retail in UAE; concluding that it is high time for UAE marketers to gear their infrastructure, sales and customer service initiatives towards E Retailing. Go through the book to find the exciting journey of E-Retailing efforts and its result to take UAE forward to a future retailing format.

Biographie de l'auteur

Dr. Ashok Chopra is Managing Director in Idea for Life Management Consultancy Services, Dubai, UAE. Ashok is a highly skilled & accomplished Senior Executive in Consultancy, Training & Development with strong Marketing acumen and proven track record of leading & operating successfully in performance focused and challenging training environments.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659952176
ISBN 13 
9783659952173
Reliure
Broché
Nombre de pages
332
Coordonnées du fabricant
non disponible
Personne responsable
non disponible