The Game Changer - Smartphone Shopping Applications - Couverture souple

Deepika, R.; Karpagam, V.

Couverture souple

ISBN 10 : 3659955183 ISBN 13 : 9783659955181

Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Over the past couple of years, smartphone application emerged as the game changer for marketers around the world. The introduction of mobile marketing through applications is real game changer, with smartphones quickly becoming the way to reach users to go. Marketers are move to the smartphone applications because that is where the consumers are.The biggest factor that makes mobile marketing a certified game changer is personalization, this features enrich the mobile shopping experience. In India, mobile marketing has been around for a while, but now even small business are waking up to the reality than an optimized mobile marketing strategy isn't a luxury - it's a necessity.This creates a curiosity to conduct research exploring on usage of smartphone shopping applications in Chennai. Smartphone shopping applications strategies are continue to grow more robust and attract a larger chunk of the marketing budget. Smartphone shopping applications is altering the marketing landscape and businesses that are keeping pace with changes are reaping the benefits.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3659955183
• ISBN 13: 9783659955181
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible