Need of Data Mining in Banking Sector-An Assessment - Couverture souple

Bhambri, Vivek

 
9783659958236: Need of Data Mining in Banking Sector-An Assessment
Couverture souple
ISBN 10 : 3659958239 ISBN 13 : 9783659958236
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

The banking sector around the globe is going through a paradigm shift where automation and speed are the buzzwords. The size of data bases in banks is increasing at such an alarming rate that banks are not able to manage the data bases and hence are unable to use the data for proper decision making. They are becoming data rich and information poor . The banks have started realizing that their biggest asset is the data and are using the latest techniques of data mining for customer segmentation, profiling,fraud detection, customer relationship management and for predicting the future trends. This book highlights the need of data mining in banking sector and how these techniques can be used by banks to improve their performance in today’s globalized economy.

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Présentation de l'éditeur

The banking sector around the globe is going through a paradigm shift where automation and speed are the buzzwords. The size of data bases in banks is increasing at such an alarming rate that banks are not able to manage the data bases and hence are unable to use the data for proper decision making. They are becoming data rich and information poor . The banks have started realizing that their biggest asset is the data and are using the latest techniques of data mining for customer segmentation, profiling,fraud detection, customer relationship management and for predicting the future trends. This book highlights the need of data mining in banking sector and how these techniques can be used by banks to improve their performance in today’s globalized economy.

Biographie de l'auteur

Dr. Vivek Bhambri is working as Assistant Prof. and Head, PG Department of Computer Applications, A.S.College, Khanna(PB). He has teaching experience of 14 years. He has published 6 text books and more than 20 research papers in International Journals. His area of expertise is data mining.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659958239
ISBN 13 
9783659958236
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
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