Business Relationship Management and Marketing: Mastering Business Markets - Couverture rigide

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9783662438558: Business Relationship Management and Marketing: Mastering Business Markets
Couverture rigide
ISBN 10 : 3662438550 ISBN 13 : 9783662438558
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2014

Synopsis

Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.

Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.

Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
2014
Langue
anglais
ISBN 10 
3662438550
ISBN 13 
9783662438558
Reliure
Relié
Nombre de pages
346
Éditeur
Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Autres éditions populaires du même titre

9783662513798: Business Relationship Management and Marketing: Mastering Business Markets

Edition présentée

ISBN 10 :  366251379X ISBN 13 :  9783662513798
Editeur : Springer, 2016
Couverture souple