Business Project Management and Marketing: Mastering Business Markets - Couverture rigide

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9783662485064: Business Project Management and Marketing: Mastering Business Markets
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ISBN 10 : 3662485060 ISBN 13 : 9783662485064
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2016

Synopsis

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

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À propos de l?auteur

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
2016
Langue
anglais
ISBN 10 
3662485060
ISBN 13 
9783662485064
Reliure
Relié
Numéro d'édition
1
Nombre de pages
406
Éditeur
Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

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Autres éditions populaires du même titre

9783662569306: Business Project Management and Marketing: Mastering Business Markets

Edition présentée

ISBN 10 :  3662569302 ISBN 13 :  9783662569306
Editeur : Springer, 2018
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