Synopsis
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
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Présentation de l'éditeur
This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful innovation.
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Strategy and Communication for Innovation
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Strategy and Communication for Innovation
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Springer Berlin Heidelberg Aug 2016, 2016
ISBN 10 : 3662519674
ISBN 13 : 9783662519677
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Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. 484 pp. Englisch. N° de réf. du vendeur 9783662519677
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Strategy and Communication for Innovation [Paperback] Pfeffermann, Nicole; Minshall, Tim and Mortara, Letizia (eng)
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Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur 4de0bf09a541ef14e7ffa70681a059a2
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Strategy and Communication for Innovation
Edité par
Springer Berlin Heidelberg, 2016
ISBN 10 : 3662519674
ISBN 13 : 9783662519677
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cutting edge information, new approaches and methods for companies and networksTheory-driven yet practice-oriented with case studiesAn integrative management view on innovationsThe innovation economy sets new standards for global bu. N° de réf. du vendeur 449138352
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Strategy and Communication for Innovation
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 482 Softcover reprint of the original 2nd ed. 2013 edition NO-PA16APR2015-KAP. N° de réf. du vendeur 26378216642
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Strategy and Communication for Innovation
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand pp. 482. N° de réf. du vendeur 385654557
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Strategy and Communication for Innovation
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND pp. 482. N° de réf. du vendeur 18378216648
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Strategy and Communication for Innovation
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Taschenbuch. Etat : Neu. Strategy and Communication for Innovation | Nicole Pfeffermann (u. a.) | Taschenbuch | xvii | Englisch | 2016 | Springer | EAN 9783662519677 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 103411989
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Strategy and Communication for Innovation
Edité par
Springer, Springer Aug 2016, 2016
ISBN 10 : 3662519674
ISBN 13 : 9783662519677
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 484 pp. Englisch. N° de réf. du vendeur 9783662519677
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Strategy and Communication for Innovation
Edité par
Springer Berlin Heidelberg, 2016
ISBN 10 : 3662519674
ISBN 13 : 9783662519677
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. N° de réf. du vendeur 9783662519677
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