Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N� de r�f. du vendeur 353-3662526425-new

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Media Convergence Handbook - Vol. 1 : Journalism; Broadcasting; and Social Media Aspects of Convergence

Artur Lugmayr

Edit� par Springer (2016)

ISBN 10 : 3662526425 ISBN 13 : 9783662526422

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Ria Christie Collections
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Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N� de r�f. du vendeur ria9783662526422_lsuk

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Media Convergence Handbook - Vol. 1

Cinzia Dal Zotto

Edit� par Springer Berlin Heidelberg Aug 2016 (2016)

ISBN 10 : 3662526425 ISBN 13 : 9783662526422

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BuchWeltWeit Ludwig Meier e.K.
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors. 440 pp. Englisch. N� de r�f. du vendeur 9783662526422

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Media Convergence Handbook - Vol. 1

Lugmayr, Artur|Dal Zotto, Cinzia

Edit� par Springer Berlin Heidelberg (2016)

ISBN 10 : 3662526425 ISBN 13 : 9783662526422

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moluna
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Combines managerial, technological, and user perspectives on convergenceAddresses different media industry sectors (publishing, broadcasting, social media)Contributions by international experts in the fieldEssential reading for all m. N� de r�f. du vendeur 449138871

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Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence

Cinzia Dal Zotto

Edit� par Springer Berlin Heidelberg (2016)

ISBN 10 : 3662526425 ISBN 13 : 9783662526422

Neuf Taschenbuch Quantit� disponible : 1

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors. N� de r�f. du vendeur 9783662526422

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