The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force - Couverture souple

Livre 128 sur 339: Management for Professionals

Viardot, Eric

 
9783662572009: The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force
Couverture souple
ISBN 10 : 3662572001 ISBN 13 : 9783662572009
Editeur : Springer, 2018

Synopsis

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

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À propos de l'auteur

Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management and is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris. He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe.

Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe and other continents. He is an active consultant and trainer and has worked with several major multinational corporations.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2018
Langue
anglais
ISBN 10 
3662572001
ISBN 13 
9783662572009
Reliure
Broché
Numéro d'édition
2
Nombre de pages
124
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9783662544884: The Timeless Principles of Successful Business Strategy: Corporate Sustainability As the New Driving Force

Edition présentée

ISBN 10 :  3662544881 ISBN 13 :  9783662544884
Editeur : Springer-Verlag Berlin and Heide..., 2017
Couverture rigide