Trend Management: How to Effectively Use Trend-Knowledge in Your Company - Couverture souple

Blechschmidt, Jörg

Couverture souple

ISBN 10 : 3662647052 ISBN 13 : 9783662647059

Editeur : Springer, 2023

Synopsis

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

A propos du livre

À propos de l'auteur

Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the IT subsidiary of Deutsche Bahn (Germany), and now leads its Digital Foresight team. He is a specialist on topics around trends and trend methodology and also coaches companies in setting up their own trend management.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 3662647052
• ISBN 13: 9783662647059
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne