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Synopsis
This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.
Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company’s strategic options.
The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.
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Trend Management
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options.The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel. 136 pp. Englisch. N° de réf. du vendeur 9783662708002
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Trend Management : How to Effectively Use Trend-Knowledge in Your Company
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options.The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel. N° de réf. du vendeur 9783662708002
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EUR 69,83
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Trend Management
impression à la demandeVendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options.The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel. 136 pp. Englisch. N° de réf. du vendeur 9783662708002
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EUR 48,14
Expédition à EUR 60
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Expédition depuis Allemagne vers Etats-Unis
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Trend Management | How to Effectively Use Trend-Knowledge in Your Company
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Taschenbuch. Etat : Neu. Trend Management | How to Effectively Use Trend-Knowledge in Your Company | Jörg Blechschmidt | Taschenbuch | Business Guides on the Go | xii | Englisch | 2026 | Springer | EAN 9783662708002 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 135779212
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