The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior - Couverture souple
Synopsis
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand's managers, and are a key element to the success of Harry Potter. This study will focus on people's sense of community and on the existence of a relationship between this sense of community and people's loyalty and purchase behaviors towards the Harry Potter brand. The problematic to this study is "How does a person's sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand?".
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand's managers, and are a key element to the success of Harry Potter. This study will focus on people's sense of community and on the existence of a relationship between this sense of community and people's loyalty and purchase behaviors towards the Harry Potter brand.The problematic to this study is 'How does a person's sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand '. 120 pp. Englisch. N° de réf. du vendeur 9783668032651
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
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"The \"Harry Potter\" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior"
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand¿s managers, and are a key element to the success of Harry Potter. This study will focus on people¿s sense of community and on the existence of a relationship between this sense of community and people¿s loyalty and purchase behaviors towards the Harry Potter brand.The problematic to this study is ¿How does a person¿s sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand ¿.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch. N° de réf. du vendeur 9783668032651
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand's managers, and are a key element to the success of Harry Potter. This study will focus on people's sense of community and on the existence of a relationship between this sense of community and people's loyalty and purchase behaviors towards the Harry Potter brand.The problematic to this study is 'How does a person's sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand '. N° de réf. du vendeur 9783668032651
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
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Taschenbuch. Etat : Neu. The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior | Lily Marfisi | Taschenbuch | 120 S. | Englisch | 2015 | GRIN Verlag | EAN 9783668032651 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 104253144
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