Articles liés à Stakeholder Mapping for Krispy Kreme Doughnuts Inc.

Stakeholder Mapping for Krispy Kreme Doughnuts Inc. - Couverture souple

McLaughlin, Irene Anne

 
9783668258563: Stakeholder Mapping for Krispy Kreme Doughnuts Inc.
Couverture souple
ISBN 10 : 3668258562 ISBN 13 : 9783668258563
Editeur : Grin Verlag, 2016

Synopsis

Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK "Fast Food" or Quick Service Restaurant (QSR) industry was worth £33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and the community via a variety of projects. This report analyses KK stakeholder relationships and compares the rhetoric to reality. KK's history consists of company stores, domestic and international franchises plus the supply of doughnut ingredients and machinery. Independent franchisees contributed 34% of total revenues for 2015. Failure of franchisees to successfully operate could materially affect reputation and profits, as the public view actions taken by franchisees as those undertaken by KK.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK ¿Fast Food¿ or Quick Service Restaurant (QSR) industry was worth £33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and the community via a variety of projects. This report analyses KK stakeholder relationships and compares the rhetoric to reality. KK's history consists of company stores, domestic and international franchises plus the supply of doughnut ingredients and machinery. Independent franchisees contributed 34% of total revenues for 2015. Failure of franchisees to successfully operate could materially affect reputation and profits, as the public view actions taken by franchisees as those undertaken by KK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2016
Langue
anglais
ISBN 10 
3668258562
ISBN 13 
9783668258563
Reliure
Broché
Nombre de pages
32
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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