Articles liés à Marketing Strategy for the Porsche 911 in Germany:...

Marketing Strategy for the Porsche 911 in Germany: Based on a detailled Market Analysis - Couverture souple

Mehren, Andreas

 
9783668309326: Marketing Strategy for the Porsche 911 in Germany: Based on a detailled Market Analysis

Synopsis

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development. This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion. The assignment is based on current information on the Porsche marketing strategy as well as own research.

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