Articles liés à Presence, history and expected future development of...

Presence, history and expected future development of BenQ - Couverture souple

Margardt, Daniela

 
9783668331020: Presence, history and expected future development of BenQ
Couverture souple
ISBN 10 : 3668331022 ISBN 13 : 9783668331020
Editeur : Grin Verlag, 2016

Synopsis

Seminar paper from the year 2007 in the subject Business economics - Operations Research, grade: 1,2 (18 von 20 Punkten), University of Applied Sciences Saarbrücken, course: International Strategy, language: English, abstract: In this thesis the current situation of BenQ and Siemens will be examined. First, information about the Taiwanese company BenQ will be provided. This includes information on the company itself as well as some highlights of its history, which will be presented in order to provide an insight into the basic structure of BenQ. Furthermore, the current developments concerning the acquisition of the Siemens mobile phone division will be reflected. Afterwards, the market entry strategy of BenQ is examined in order to reveal the strategic reasons for this decision. Secondly, the company Siemens will be get a closer look. The company's past will be reflected upon and the present situation is discussed within BenQ's present developments because of the linkage of both firms through the mobile phone division. Some deliberations concerning the future of the BenQ Siemens mobile phone division will conclude this paper.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Seminar paper from the year 2007 in the subject Business economics - Operations Research, grade: 1,2 (18 von 20 Punkten), University of Applied Sciences Saarbrücken, course: International Strategy, language: English, abstract: In this thesis the current situation of BenQ and Siemens will be examined. First, information about the Taiwanese company BenQ will be provided. This includes information on the company itself as well as some highlights of its history, which will be presented in order to provide an insight into the basic structure of BenQ. Furthermore, the current developments concerning the acquisition of the Siemens mobile phone division will be reflected. Afterwards, the market entry strategy of BenQ is examined in order to reveal the strategic reasons for this decision. Secondly, the company Siemens will be get a closer look. The company's past will be reflected upon and the present situation is discussed within BenQ's present developments because of the linkage of both firms through the mobile phone division. Some deliberations concerning the future of the BenQ Siemens mobile phone division will conclude this paper.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2016
Langue
anglais
ISBN 10 
3668331022
ISBN 13 
9783668331020
Reliure
Broché
Nombre de pages
36
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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