Articles liés à Strategic Marketing. A Live Case Study on Amazon Marketing

Strategic Marketing. A Live Case Study on Amazon Marketing - Couverture souple

Al Sayyed, Sara

 
9783668392885: Strategic Marketing. A Live Case Study on Amazon Marketing
Couverture souple
ISBN 10 : 3668392889 ISBN 13 : 9783668392885
Editeur : Grin Verlag, 2017

Synopsis

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper will evaluate Amazon.com¿s marketing strategy in terms of the following statement: ¿The best marketing strategies are not top down; they are outside in, starting with the customers¿ needs and wants.¿ This assignment will focus on Amazon¿s marketing strategy and whether it is an inside-in or an outside-in approach.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2017
Langue
anglais
ISBN 10 
3668392889
ISBN 13 
9783668392885
Reliure
Broché
Nombre de pages
24
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Allemagne