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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation - Couverture souple
Synopsis
Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany's digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies' marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of 'best practices' in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment.
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À propos de la quatrième de couverture
Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany¿s digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies¿ marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of ¿best practices¿ in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany's digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies' marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of 'best practices' in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment. 24 pp. Englisch. N° de réf. du vendeur 9783668602854
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation
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GRIN Verlag, GRIN Verlag Jan 2018, 2018
ISBN 10 : 3668602859
ISBN 13 : 9783668602854
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany¿s digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies¿ marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of ¿best practices¿ in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch. N° de réf. du vendeur 9783668602854
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany's digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies' marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of 'best practices' in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment. N° de réf. du vendeur 9783668602854
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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation
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Taschenbuch. Etat : Neu. The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation | Alexander Ritter | Taschenbuch | 24 S. | Englisch | 2018 | GRIN Verlag | EAN 9783668602854 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 110835751
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