Articles liés à Strategic Marketing Case Study Chick-Fil-A

Strategic Marketing Case Study Chick-Fil-A - Couverture souple

Radwan, Mohamed

 
9783668693692: Strategic Marketing Case Study Chick-Fil-A
Couverture souple
ISBN 10 : 3668693692 ISBN 13 : 9783668693692
Editeur : Grin Verlag, 2018

Synopsis

Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, University of Northampton, language: English, abstract: This report presents a strategic entry assessment of Chick-fil-A fast food chain store into the Saudi Arabian market. This report will entail the six aspect PESTEL analysis of the external environment opportunities and situations that Chick-fil-a is bound to encounter when making an expansion into the Saudi Arabian market. This report strongly advice chick-fil-A to open new branch in Saudi Arabian market. The Six aspects of PESTEL marketing analysis framework that this report has selected to concentrate upon in the analysis of the macro-environment of Chick-fil-a in Saudi Arabia are the political, economic, social, technology, environment and legal. This report will present a detailed review of the macro-environment that Chick-fil-a is planning to enter based on the above selected six aspects of the macro-environment. This will be supported with data and tabulation as necessary within the six different environmental analyses. In addition to the above, the report will utilize the environmental analyses derived to review PESTEL as a strategic marketing tool and use the information obtained to make sound and strategic management recommendations that will help inform the organization's decision to expand into the Saudi Arabian market. In addition, this report will give recommendation to chick-fil-A to survive and compete in Saudi market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, University of Northampton, language: English, abstract: This report presents a strategic entry assessment of Chick-fil-A fast food chain store into the Saudi Arabian market. This report will entail the six aspect PESTEL analysis of the external environment opportunities and situations that Chick-fil-a is bound to encounter when making an expansion into the Saudi Arabian market. This report strongly advice chick-fil-A to open new branch in Saudi Arabian market. The Six aspects of PESTEL marketing analysis framework that this report has selected to concentrate upon in the analysis of the macro-environment of Chick-fil-a in Saudi Arabia are the political, economic, social, technology, environment and legal. This report will present a detailed review of the macro-environment that Chick-fil-a is planning to enter based on the above selected six aspects of the macro-environment. This will be supported with data and tabulation as necessary within the six different environmental analyses. In addition to the above, the report will utilize the environmental analyses derived to review PESTEL as a strategic marketing tool and use the information obtained to make sound and strategic management recommendations that will help inform the organization¿s decision to expand into the Saudi Arabian market. In addition, this report will give recommendation to chick-fil-A to survive and compete in Saudi market.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2018
Langue
anglais
ISBN 10 
3668693692
ISBN 13 
9783668693692
Reliure
Broché
Nombre de pages
28
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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München
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