Chinese and British consumer behavior differences with reference to Hofstede's cultural dimensions: Marketing mix of project Eden in Qingdao - Couverture souple
Résultats de recherche pour Chinese and British consumer behavior differences with...
Image fournie par le vendeur
Chinese and British consumer behavior differences with reference to Hofstede¿s cultural dimensions
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede's framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures. Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour. 16 pp. Englisch. N° de réf. du vendeur 9783668710702
Acheter neuf
EUR 17,95
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Chinese and British consumer behavior differences with reference to Hofstede's cultural dimensions
Edité par
GRIN Verlag, GRIN Verlag Jun 2018, 2018
ISBN 10 : 3668710708
ISBN 13 : 9783668710702
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede¿s framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures.Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch. N° de réf. du vendeur 9783668710702
Acheter neuf
EUR 17,95
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Chinese and British consumer behavior differences with reference to Hofstede¿s cultural dimensions : Marketing mix of project "Eden" in Qingdao
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede's framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures. Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour. N° de réf. du vendeur 9783668710702
Acheter neuf
EUR 17,95
Expédition à EUR 60,20
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Chinese and British consumer behavior differences with reference to Hofstede's cultural dimensions | Marketing mix of project "Eden" in Qingdao
impression à la demandeVendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Chinese and British consumer behavior differences with reference to Hofstede's cultural dimensions | Marketing mix of project "Eden" in Qingdao | Silviya Stamenova | Taschenbuch | 16 S. | Englisch | 2018 | GRIN Verlag | EAN 9783668710702 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 113977802
Acheter neuf
EUR 17,95
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 5 disponible(s)