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Analysis of Terms Which Contribute to the Success of YouTube Trend Videos - Couverture souple

Blanck, Thomas; Komorowsky, Robert

 
9783668782853: Analysis of Terms Which Contribute to the Success of YouTube Trend Videos
Couverture souple
ISBN 10 : 3668782857 ISBN 13 : 9783668782853
Editeur : Grin Verlag, 2018

Synopsis

Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2018
Langue
anglais
ISBN 10 
3668782857
ISBN 13 
9783668782853
Reliure
Broché
Nombre de pages
16
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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München
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