Consumer Behavior in Tourism. A Mediation Analysis of Attitude - Couverture souple

Binh Nga, Giap

Couverture souple

ISBN 10 : 3668965374 ISBN 13 : 9783668965379

Editeur : Grin Verlag, 2019

Synopsis

Essay from the year 2019 in the subject Tourism - Miscellaneous, grade: 1.5, Vietnam National University Hanoi, language: English, abstract: This paper reports on a study of consumer behavior in tourism. It surveyed approximately 550 tourists in the north of Vietnam to assess levels of consumer behavior including perception, attitude and behavior. Independent variables included region and the gender of tourists. Although there are no region and gender differences in consumer behavior, correlations and mediating relationships are found.

A propos du livre

À propos de l'auteur

He received his double BA degrees from the Hanoi National University of Education and his MA and PhD from the Ludwig-Maximilians-Universität München, Munich, Germany. He had an internship at Hiroshima University, Japan, and he was a short-term scholar at the University of Georgia, United States of America. He received the Outstanding Young Teacher Award from the Vietnam National University, Hanoi and the Campaign medal of the Vietnam Psychology Association. His empirical research focuses on divergent thinking in creative learning and innovative teaching, especially the effects of problem-based learning on the creative thinking abilities of students.

Détails de l'édition

• Éditeur: Grin Verlag
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 3668965374
• ISBN 13: 9783668965379
• Reliure: Broché
• Nombre de pages: 32
• Coordonnées du fabricant: GRIN Publishing GmbH; info@grin.com; ; Waltherstraße 23; München; 80337; Allemagne