~The Graphic Artist and His Design Problems/Les p^roblèmes d'un artiste graphique~. - Couverture rigide

Müller-Brockmann, Josef

 
9783721204667: ~The Graphic Artist and His Design Problems/Les p^roblèmes d'un artiste graphique~.
Couverture rigide
ISBN 10 : 3721204662 ISBN 13 : 9783721204667
Editeur : NIGGLI, 2011

Synopsis

The Graphic Artist and his Design Problems, 9783721204667

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Muller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form, became a standard work that still serves as an historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Muller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter Science and Visual Communication covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
NIGGLI
Date d'édition
2011
Langue
anglais
ISBN 10 
3721204662
ISBN 13 
9783721204667
Reliure
Relié
Numéro d'édition
3
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible