Synopsis
Rhetoric of Logos, 9783721209570
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de la quatrième de couverture
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Rhetoric of Logos: A Primer for Visual Language
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RHETORIC OF LOGOTYPES:A PRIMER FOR VISUA Format: Paperback
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niggli, 2016
ISBN 10 : 3721209575
ISBN 13 : 9783721209570
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RHETORIC OF LOGOTYPES:A PRIMER FOR VISUA Format: Paperback
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Rhetoric of Logos
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Paperback. Etat : New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. N° de réf. du vendeur LU-9783721209570
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Rhetoric of Logos
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Paperback. Etat : New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. N° de réf. du vendeur LU-9783721209570
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Rhetoric of Logos
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Rhetoric of Logos (Paperback)
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Paperback. Etat : new. Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783721209570
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Rhetoric of Logos: A Primer for Visual Language
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Rhetoric of Logos: A Primer for Visual Language
Edité par
niggli, 2016
ISBN 10 : 3721209575
ISBN 13 : 9783721209570
Ancien ou d'occasion
Couverture souple
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Rhetoric of Logotypes: A Primer for Visual Language
Edité par
Arthur Niggli Verlag, 2016
ISBN 10 : 3721209575
ISBN 13 : 9783721209570
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