Bi-Scriptual: Typography and graphic design with multiple script systems - Couverture rigide

Wittner, Ben; Thoma, Sascha; Hartmann, Timm

 
9783721209822: Bi-Scriptual: Typography and graphic design with multiple script systems
Couverture rigide
ISBN 10 : 3721209826 ISBN 13 : 9783721209822
Editeur : NIGGLI, 2018

Synopsis

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

  • Significance of multilingual typography
  • Theoretical backgrounds
  • Best-practice in designing with different script-systems
  • Work samples by more than 100 studios worldwide

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

  • Significance of multilingual typography
  • Theoretical backgrounds
  • Best-practice in designing with different script-systems
  • Work samples by more than 100 studios worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
NIGGLI
Date d'édition
2018
Langue
anglais
ISBN 10 
3721209826
ISBN 13 
9783721209822
Reliure
Relié
Nombre de pages
318
Coordonnées du fabricant
non disponible
Personne responsable
non disponible