Design Unlimited: Visual Communication and Storytelling with Generative Design and Data - Couverture rigide

Hübner, Patrik; Lenze, Larissa

Couverture rigide

ISBN 10 : 3721210417 ISBN 13 : 9783721210415

Editeur : NIGGLI, 2026

Synopsis

Les créateurs ont aujourd'hui plus de possibilités d'expression que jamais auparavant - en même temps, la représentabilité du monde devient de plus en plus difficile à mesure que la complexité et les nuances augmentent. Ce qui manque au secteur, ce n'est pas (encore) la technologie et les données, mais une nouvelle façon de penser. Design Unlimited présente une méthode de pensée et de conception exploratoire qui crée des identités dynamiques et des liens significatifs entre les personnes et les marques. La technique n'est plus seulement considérée comme un outil, mais comme un partenaire, et les multiples phénomènes de notre environnement deviennent un facteur moteur de la conception. Le design devient un processus co-créatif entre l'homme, la machine et l'environnement. Patrik Hübner et Larissa Lenze ouvrent une nouvelle dimension entre l'idée, l'histoire et la conception, afin de penser et de concevoir sans limites et de rendre visible ce qui n'a pas été vu.

A propos du livre

À propos de l'auteur

As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.

À propos de la quatrième de couverture

A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

Where there is Data, there is Design. Today's creative professionals have more opportunities for expression than ever before – at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.

Détails de l'édition

• Éditeur: NIGGLI
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3721210417
• ISBN 13: 9783721210415
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 178
• Coordonnées du fabricant: GPSR Kontakt; info@agorando.com; ; An der Südspitze 1-12; Rötha; 04571; Allemagne