Gamification in Tourism: Designing Memorable Experiences - Couverture souple

Egger, Roman; Bulencea, Paul

Couverture souple

ISBN 10 : 3734759676 ISBN 13 : 9783734759673

Editeur : Books on Demand, 2015

Synopsis

Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.

A propos du livre

À propos de l?auteur

Paul Bulencea first started to incorporate elements related to experience design and gamification within events he co-organised with WISIT (Worldwide Innovative Students in Tourism), a student association that he founded. He later explored the topic in his master thesis where he created a museum experience experiment that significantly increased the visitors' immersion, memory and satisfaction of their experience. He has presented papers about gamification in tourism at international conferences such as the World Travel Market in London and the Enter Conference in Dublin. He also delivers lectures at various universities worldwide and explores entrepreneurship with a start-up that he co-founded.

Roman Egger is a professor and divisional director of eTourism at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences. He serves as an advisor to a number of national and international projects that relate to Information Technologies in Tourism and is a consultant for eTourism-development activities. He has written and co-edited fifteen books, published a number of articles in books and journals and is co-editor of the scientific Journal "Zeitschrift für Tourismuswissenschaft". He is a member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF, DGOF, DGT and AIEST.

Détails de l'édition

• Éditeur: Books on Demand
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3734759676
• ISBN 13: 9783734759673
• Reliure: Broché
• Nombre de pages: 190
• Coordonnées du fabricant: non disponible
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