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9783737523844: Location-Based Advertising: Context and Consumer Behavior

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ISBN 10 : 3737523843 ISBN 13 : 9783737523844

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Langue: anglais
ISBN 10: 3737523843
ISBN 13: 9783737523844
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Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior

Dominik Molitor

Edit� par Epubli Dez 2015, 2015

ISBN 10 : 3737523843 ISBN 13 : 9783737523844

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The objective of this dissertation is to study the impact of location-based advertising on consumers' preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on context-specific information provided by their mobile phones. More precisely, smartphones allow the usage of mobile applications such as location-based services (LBS) that deliver contextual information (e.g., distance information) on consumers' physical surroundings (e.g., stores, shops or restaurants). In addition, LBS also enable companies to target consumers via mobile advertising depending on their devices' location. Three purchase-related aspects that might be affected by the increasing exposure to contextual information related to LBS are: (1) how consumers learn about products or services, (2) how they search for products or services and (3) how they purchase those products and services subsequently. This cumulative dissertation comprises three essays that aim to investigate all of these aspects with regard to location-based advertising. 128 pp. Englisch. N� de r�f. du vendeur 9783737523844

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Location-Based Advertising: Context and Consumer Behavior

Molitor, Dominik

Edit� par epubli, 2015

ISBN 10 : 3737523843 ISBN 13 : 9783737523844

Neuf Couverture souple

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Vendeur : moluna, Greven, Allemagne

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The objective of this dissertation is to study the impact of location-based advertising on consumers preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on conte. N� de r�f. du vendeur 385606161

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Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior : Dissertationsschrift

Dominik Molitor

Edit� par Epubli, 2015

ISBN 10 : 3737523843 ISBN 13 : 9783737523844

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The objective of this dissertation is to study the impact of location-based advertising on consumers' preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on context-specific information provided by their mobile phones. More precisely, smartphones allow the usage of mobile applications such as location-based services (LBS) that deliver contextual information (e.g., distance information) on consumers' physical surroundings (e.g., stores, shops or restaurants). In addition, LBS also enable companies to target consumers via mobile advertising depending on their devices' location. Three purchase-related aspects that might be affected by the increasing exposure to contextual information related to LBS are: (1) how consumers learn about products or services, (2) how they search for products or services and (3) how they purchase those products and services subsequently. This cumulative dissertation comprises three essays that aim to investigate all of these aspects with regard to location-based advertising. N� de r�f. du vendeur 9783737523844

Contacter le vendeur